James Bragg has been a full-time consumer advocate/activist for over 20 years as the day-to-day, hands-on founder/manager of FightingChance.com, a national information service that’s helped over 130,000 consumers buy or lease a new vehicle for the lowest price. His latest book is a revised edition of Letting the Cat out of the Bag: How the Auto Industry "Redesigned" the Dealer Invoice Price When the Internet Arrived, available in paperback and Kindle versions.

  • The eye-opening truth about dealer invoice price

      

    Editor's note: This is Part 1 of a five-part investigative series. Most new-car shoppers turn to those big new-car pricing websites for the information and advice they need. But those...

  • Op-ed: How we abandoned our inborn common sense about new-car pricing

      

    George Will, an American journalist and author and a keen observer of human behavior, has written, “This is an age in which one cannot find common sense without a search warrant.”...

  • How new car dealers make the big bucks

      

    Most of us probably believe that dealers laugh all the way to the bank on the profit they make when they sell us a new car.  That belief stems importantly from the high prices of those...

  • How to beat the pricing from online car-buying sites

      

    Author’s Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice price has been turned into a bloated imposter that has nothing to do...

  • Debunking the myth around dealer cash incentives

      

    Author’s Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice price has been turned into a bloated imposter that has nothing to do...

  • Whose side are those new-car pricing sites really on?

      

    Author’s Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice price has been turned into a bloated imposter that has nothing to do...

  • New car leasing 101: A plain English explanation

      

    Author’s Note: Leasing accounts for a hefty 25% of new-car transactions today, mainly because the monthly payments are much lower than they’d be for a purchase. But most folks...

  • What you need to know about customer satisfaction surveys at car dealers

      

    If you’ve bought or leased a new car in the past twenty years, you probably received a post-purchase questionnaire asking you to rate several aspects of your experience with the selling...

  • Test Driving 101: The fine art of shopping without buying

      

    Author’s Note: Would you buy a horse without riding it first? You shouldn't buy or lease a new vehicle without driving it either. But each week I talk to several people who approach the...

  • When placing a factory order for a car makes sense

      

    Author’s note: Over the years, I’ve talked to hundreds of consumers who were unable to find the vehicle they wanted at dealerships and asked about the pluses and minuses of a factory...

  • It's time to jettison the conventional wisdom about how to buy a new car

      

    Author’s Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice price has been turned into a bloated imposter that has nothing to...

  • Why Aren't Hybrid Vehicles Selling?

      

    In 2000, Toyota launched a breakthrough vehicle worldwide that one-upped the century-old method of automotive propulsion. The mid-size Prius hybrid hatchback was the world’s first...

  • The Truth About Crash Test Ratings - Are You in Danger?

      

    In 2012, the latest year fo which data is available, 33,561 people were killed in U.S. car crashes. Surely several thousand others suffered severe, life-changing injuries.I’ve asked...

  • The Truth About New-Car Incentives That No One Else Will Tell You

      

    When sellers address potential buyers in advertising or face-to-face, their objective is to create a “sense of urgency” that will motivate them to buy now. The essential message is...