Toilet paper is magically shrinking before your eyes! So now it makes more of a difference than ever to get the best deal that you can.

When I talked about this a couple of years ago, there were a few companies reducing the size of packages by doing tricks like making the tubes fatter and putting less paper on the roll.

According to Consumer Reports, some toilet paper rolls have shrunk as much as 23%!

TP is universal, we all use it, and we're all getting ripped off. I will continue my quest to find any toilet paper that has not shrunken the size of its rolls!

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You don't have to pay a lot for the best toilet paper

Sizing issues aside, do you think you have to spend a lot for high quality toilet paper? Think again.

Consumer Reports says the best toilet paper in America is a Wal-Mart exclusive -- White Cloud Ultra Soft and Thick. At 25 cents per 100 sheets, White Cloud got a high score of 77 based on softness, strength, disintegration and tearing ease.

In distant second place, Nice Premium Ultra (Walgreens) got a score of 57 and costs 33 cents per 100 sheets. In third place, Scott Extra Soft scored 53 and costs 20 cents per 100 sheets.

White Cloud Ultra Strong & Soft (Walmart) and Quilted Northern Ultra Plush came in fourth and fifth, with scores of 52 and 50, respectively. The White Cloud costs 27 cents per 100 sheets, while the Quilted Northern costs 43 cents.

Costco's Kirkland Signature checked in with a mediocre score of 37 though it only costs 13 cents per 100 sheets, almost the cheapest brand sampled.

For more money-saving advice for your home, see our Life section!

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